Many sports clubs rely on content management systems (CMS) and are weak or even non-existent in digital communication and marketing. This already starts (in relation to football) in the 2nd Bundesliga and goes all the way to the district league. With ClubShare we want to change that: We are not only giving clubs the opportunity to communicate digitally and professionally with their own fans and members, but also to market themselves and generate new revenues. With a monthly license fee, sports clubs can use ClubShare to a different extent depending on their needs. We have designed the software as a digital content hub and SaaS product so that it can be used in all clubs and is more than just a CMS. The range of functions is constantly being expanded. One example of many: Content can be maintained independently in one place and played out on different platforms such as apps, websites, social media channels or print.